ABOLI BALLAL

The predominant appeal of HyperCITY lies in the fact that it offers a range of products so wide that it meets your every need, while offering the best of discounts.

The window displays an over sized bill as the main element. The exaggerated proportion of the bill draws the instant attention and interest of passers-by. The bill looks like an average customer's invoice at the store, with extra attention drawn toward the "Total savings" area, that draws the viewer's focus to the large savings customers can make at the store.

Furthermore, the "Total items" section gives viewers a glimpse of the large variety of products offered by HyperCITY, in several different merchandise categories.